Metrics

Marketing ROI & growth calculator

Return on Ad Spend

Revenue generated vs. what you spent on ads.

Revenue from ads (attributed)

Ad spend

Cost of goods sold (for profit-based ROAS)

ROAS = Revenue ÷ Ad Spend · Profit ROAS = (Revenue − COGS) ÷ Ad Spend

Results

Break-even ROAS depends on your margins. Most brands need 2–4x.

ROAS

—

Revenue per $1 of ad spend

ROAS Multiple

—

e.g. 3.2x

Profit ROAS

—

After cost of goods

Net Profit

—

Revenue − COGS − Spend

Return on Investment

Standard ROI for a campaign or marketing initiative.

Total revenue / gain

Total investment (ads + production + labor)

Time period (for annualized view)

ROI = (Gain − Investment) ÷ Investment × 100%

Results

Positive ROI means the initiative paid off.

ROI

—

Total return %

Net Gain

—

Revenue − investment

Annualized ROI

—

Projected over 12 months

Payback Multiple

—

Revenue ÷ investment

Customer Acquisition Cost

What it costs to acquire one customer.

Total sales & marketing spend

New customers acquired

CAC = Sales+Marketing Spend ÷ New Customers

Lifetime Value

How much a customer is worth over their lifetime.

Avg. revenue per purchase

Purchases per year

Customer lifespan (years)

Gross margin (%)

LTV = ARPPU × Frequency × Lifespan × Margin

Unit Economics

The LTV:CAC ratio tells you if your business model is healthy.

CAC

—

Per new customer

LTV

—

Lifetime gross profit

LTV : CAC

—

Healthy ≥ 3:1

Payback Period

—

Months to recover CAC

Conversion Funnel

Track drop-off through each stage.

Visitors / impressions

Clicks

Leads / signups

Customers / purchases

Cost per click (CPC)

CTR = Clicks ÷ Visits · CVR = Customers ÷ Clicks · CPA = Visits × CPC ÷ Customers

Results

Funnel conversion rates and cost per acquisition.

CTR

—

Click-through rate

Lead CVR

—

Clicks → leads

Sale CVR

—

Leads → customers

End-to-end CVR

—

Visits → customers

CPA

—

Cost per acquisition

CPL

—

Cost per lead

All saved scenarios

Your calculations are stored locally on this device.